A candid interview with International Paper’s Sustainability Manager, James McDonald.
thinkPARALLAX Co-Founder and Chief Creative Strategist Guusje Bendeler sits down with James McDonald, Director of Global Citizenship at International Paper, in beautiful, sunny San Diego. Over the city’s best fish tacos and local beer, they talk candidly about the evolution of sustainability at International Paper, the world’s largest producer of packaging, pulp, and paper.
James shares insights on the 20-year journey from a siloed, risk-based approach to one that’s now clearly linked to the business’ long-term growth strategy. Here, he talks about:
Going Beyond “Purpose” to Build Brighter Brands and Better Businesses By thinkPARALLAX
When a Communication Framework is needed By Guusje Bendeler
How Purpose Can Help Alleviate Problems Faced by the Embattled Energy Industry By Jonathan Hanwit
The Outdoor Office: Integrating the Benefits of Nature into Our Workplaces By Jonathan Hanwit