A candid interview with International Paper’s Sustainability Manager, James McDonald.
thinkPARALLAX Co-Founder and Chief Creative Strategist Guusje Bendeler sits down with James McDonald, Director of Global Citizenship at International Paper, in beautiful, sunny San Diego. Over the city’s best fish tacos and local beer, they talk candidly about the evolution of sustainability at International Paper, the world’s largest producer of packaging, pulp, and paper.
James shares insights on the 20-year journey from a siloed, risk-based approach to one that’s now clearly linked to the business’ long-term growth strategy. Here, he talks about:
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