There’s a lot of moving parts behind thinkPARALLAX, and we want you to meet the people who make it happen every day. Once a month, we’ll be profiling someone from the thinkPARALLAX team to give you insight into who we are and what drives us as individuals. And hey, maybe we can be friends, too!
First up! Meet…
Name: Guusje Bendeler
Home country: The Netherlands
Style: Co-Founder and Chief Creative Officer
What’s your favorite part of your job?
Mentoring all thinkPARALLAXers and clients in making their best decisions. Trying to convince them to push the envelope makes my job fun!
The thinkPARALLAX effect is about seeing things from different angles. What perspective do you bring to thinkPARALLAX?
The Dutch perspective: Less is More. With design, that means striving to achieve the best results with less, and by being honest and straight forward with communication. The Dutch perspective also makes it that I highly value happy and engaged employees, and I will continue to set the tone/be an example of how you can run an agency without running your team into the ground.
Why did you become a Chief Creative Officer?
Communicating visually has always been my passion, but doing it for others (our clients) gives it an extra dimension that I find more interesting and challenging.
What are you up to out of the office?
Being a mom to two very active, seven and nine year old boys, an art education volunteer, and taking care of moving and remodeling. And cycling along the coast when I have a free moment!
What’s something we should know about you that we don’t already?
I grew up in the middle of fields till I was 12 years old. No access to our home by car, no TV and milk straight from the farm. Fields of cows in summer time, and in winter time those fields transformed into an ice skate rink. As a juxtaposition, my great great grandmother collected over 250 paintings and drawings from Vincent Van Gogh, and then donated them towards the end of her life to the Dutch citizens.