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It’s fun. It’s interactive. It’s an annual report?

What comes to mind when you think of an annual report?

A nice cover shot, a few interesting pages and then more paper for the recycle bin? Content that is used for one purpose, one time – to communicate fiscal and organizational highlights to shareholders from the past year and strategic plans for the future. Not very exciting stuff.

But what if the report could communicate all of this and be used as a P.R., marketing and communication tool now and well into the future for anyone that comes in contact with the organization?

thinkPARALLAX recently created an online, interactive flipbook for the 2009 San Diego County Water Authority Annual Report. It’s full with rich content, interactive charts and videos. Hardly something you would expect from a public agency, but it’s a sign of a growing trend in annual reports and other printed, multipage documents.

The online flipbook is designed like a printed piece, and by either buying a simple application and creating it yourself or using a service, it becomes an interactive book. You can incorporate video, flash, search functionality, links, surveys and most importantly view user statistics. And, since you’ve designed it in a print layout you can digitally print small quantities on an as needed basis.

It serves as the bridge between print and online communication and is one of the most useful, cost efficient means to communicating on both platforms. Click to view the report and find out how you can be part of the growing trend.

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