A little late in terms of the Superbowl, but I think this was a lackluster year for TV ads during the big game. This is usually where the big guns pull it all out to amaze us. I think the best ad I saw was for Google. It was such a simple idea and was executed very well. I especially love how the ad only relied on showing their own product and how it changes and influences everyone’s life.
More recently I came across this and was so excited to see the ad go one step further to allow anyone to create their own ad/story relating to their own life. I thought it was so fun and a great way to keep the forward momentum of the great ad. Create your own and post a link in the comments, we’d love to see them.