Last week, thinkPARALLAX stepped away from the computers and entered into the world of Totem for a little creative inspiration.
Cirque du Soleil’s Totem illustrates, through a visual and acrobatic language, the evolutionary progress of species.
Aside from being incredibly entertained, from a design perspective, we were wowed! From the set design, costume design, lighting, and choreography, down to incredible attention to details, we were truly inspired by how Cirque du Soleil re-imagined and reinvented basic elements in nature in such a creative way and on such a large scale.
What’s it got to do with thinkPARALLAX?
Every day we’re challenged to take something basic or “straight forward” and make it special. How can we make a brochure, annual report or website original? What makes a print piece stand out from the crowd? — unconventional materials, unexpected color pairings, and thought-provoking marks and illustrations all work together to create a master piece — just as all of the moving parts of Totem make for one spectacular show!
Totem will be at the Del Mar Fairgrounds April 26 – May 27th. Check out our pics from the show.