If you’ve been following the news lately, you know that California’s drought is receiving national attention. On the heels of Governor Brown declaring a state of emergency due to the drought, President Obama visited California to pledge federal aid last week. The New York Times and the Wall Street Journal have both covered the reasons for and consequences of California’s water scarcity in recent months. The stakes are high.
In the midst of the doom and gloom, we were heartened to see this report disseminated by Protect the Flows, a group of businesses dedicated to a healthy and flowing Colorado River. While the Colorado River was named the No. 1 most endangered river in the U.S. in 2013, the report captures a number of case studies documenting how some of America’s most recognizable brands are curbing their water use in the Colorado River Basin, by up to 50 percent. As part of their Corporate Social Responsibility programs, companies like MGM International, AT&T, New Belgium Brewery, and Life Technologies are leading the way in developing innovative technologies and processes to become more efficient with water, and reduce their costs at the same time. This is a win-win for all of us.
Read the full white paper here.