Insights

The latest views and opinions on brand purpose, corporate citizenship, company culture, and storytelling from thinkPARALLAX.

The core elements of an engaging csr strategy - A webinar with Scotiabank

by Guusje Bendeler on Sunday October 15, 2017

To truly engage and activate audiences, organizations must develop a CSR narrative that roots all communications in the organization’s core beliefs, values, and purpose, moving the conversation from.... READ MORE

Finding your purpose - A workshop

by Guusje Bendeler on Saturday November 11, 2017

Organizations use many terms to define who they are, what they stand for, and where they plan on heading — terms like mission, purpose, vision, values, etc. .... READ MORE

Purpose-driven employees are your strongest brand ambassadors

by Guusje Bendeler on Tuesday January 23, 2018

You’ve probably read the proliferation of literature about the benefits of hiring purpose-driven employees, which can result in increased productivity, higher retention rates, and more effective col.... READ MORE

5 Hacks to Activate Purpose in the Workplace

by Jonathan Hanwit on Friday January 12, 2018

It should come as no surprise that purpose - defined as your company’s aspirational reason for being beyond profit - plays a key role in the direction of your business on multiple levels. Purpose is.... READ MORE

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The art of modern sustainability communications - How leading businesses are embracing an audience-first approach

by thinkPARALLAX on Friday July 21, 2017

While sustainability is not a particularly new concept for many companies, engaging a modern audience with it certainly is. The truth that most of us in this space already know is well-treaded territo.... READ MORE

6 Things to consider when developing a community impact strategy

by Jonathan Hanwit on Tuesday November 14, 2017

Last month, thinkPARALLAX supported The Shine Project Foundation, a San Diego-based nonprofit that partners with local businesses and organizations to provide enrichment activities for children in th.... READ MORE

Creating a social impact program that builds business and communities - with Qualcomm Wireless Reach

by Jonathan Hanwit on Monday November 6, 2017

Learn how Qualcomm, a global leader in wireless technology, developed a social impact program that connects their business strategy to benefitting communities around the world through the use of mob.... READ MORE

5 Tests to sharpen your citizenship strategy

by Tyler Wagner on Thursday November 23, 2017

If you want to reap the benefits of good corporate citizenship — stronger reputation, better employee engagement, greater social license to operate, deeper customer relationships — you’ve got to.... READ MORE

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The core elements of an engaging csr strategy- A webinar with Scotiabank

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