Insights

The latest views and opinions on brand purpose, corporate citizenship, company culture, and storytelling from thinkPARALLAX.

Discerning Taste - Sustainability reporting for evolving audiences

by thinkPARALLAX on Tuesday July 31, 2018

Just as baristas craft a variety of drinks using a handful of ingredients, sustainability reporters have the opportunity to craft a variety of communications from the ESG ingredients included in a typ.... READ MORE

Going Beyond “Purpose” to Build Brighter Brands and Better Businesses - A free webinar

by thinkPARALLAX on Wednesday July 11, 2018

Gain practical strategies to embed and communicate purpose within your organization from the inside out..... READ MORE

When a Communication Framework is needed

by Guusje Bendeler on Tuesday June 26, 2018

Your business might have great programs in place to increase employee engagement, lower its environmental footprint, or reduce production costs,  but you should challenge yourself to ask the followi.... READ MORE

How Purpose Can Help Alleviate Problems Faced by the Embattled Energy Industry

by Jonathan Hanwit on Monday July 2, 2018

When we think of a company’s purpose, we often acknowledge it as the company’s “why” – its reason for being in business beyond making a profit. While this is true, purpose is much more than .... READ MORE

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The Outdoor Office: Integrating the Benefits of Nature into Our Workplaces

by Jonathan Hanwit on Monday July 2, 2018

The environmental sustainability community has approached a true “green” building standard through their LEED Certification program, nudging the construction industry in the direction of sustainab.... READ MORE

The Bright Side of the Brand - Going beyond “purpose” to build brighter brands and better businesses

by Tyler Wagner on Thursday May 31, 2018

The “brand purpose” bandwagon has become awfully crowded. And as more and more brands seek to capitalize on the opportunity to cast themselves in a more authentic, meaningful light, the language o.... READ MORE

The benefits of a signature citizenship initiative

by Jonathan Hanwit on Thursday May 3, 2018

A national organization recently approached thinkPARALLAX for strategic consultation on the development of a signature volunteer program. The company already has a strong foundation in place, with 34%.... READ MORE

Earth to Starbucks: Racial bias is bigger than you

by Tyler Wagner on Thursday April 19, 2018

In response to the recent news that a Starbucks manager called 911 leading to the arrest of two black men in a Philadelphia location, Starbucks announced that they will be closing 8,000 US stores to c.... READ MORE

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Discerning Taste- Sustainability reporting for evolving audiences

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