The latest views and opinions on brand purpose, corporate citizenship, company culture, and storytelling from thinkPARALLAX.

Insight Outside - A Retreat on Purpose

by thinkPARALLAX on Tuesday March 20, 2018

Inside Outside is a 3 day, 2 night retreat for communicators and purpose-driven professionals to learn through hands-on workshops and fireside chats while engaging in outdoor activities and sharing id.... READ MORE

Discerning Taste - Sustainability reporting for evolving audiences

by thinkPARALLAX on Monday February 19, 2018

Just as baristas craft a variety of drinks using a handful of ingredients, sustainability reporters have the opportunity to craft a variety of communications from the ESG ingredients included in a typ.... READ MORE

Finding your purpose - A workshop

by Guusje Bendeler on Saturday November 11, 2017

Organizations use many terms to define who they are, what they stand for, and where they plan on heading — terms like mission, purpose, vision, values, etc. .... READ MORE

Purpose-driven employees are your strongest brand ambassadors

by Guusje Bendeler on Tuesday January 23, 2018

You’ve probably read the proliferation of literature about the benefits of hiring purpose-driven employees, which can result in increased productivity, higher retention rates, and more effective col.... READ MORE

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The core elements of an engaging csr strategy - A webinar with Scotiabank

by Guusje Bendeler on Sunday October 15, 2017

To truly engage and activate audiences, organizations must develop a CSR narrative that roots all communications in the organization’s core beliefs, values, and purpose, moving the conversation from.... READ MORE

5 Hacks to activate purpose in the workplace

by Jonathan Hanwit on Friday January 12, 2018

It should come as no surprise that purpose - defined as your company’s aspirational reason for being beyond profit - plays a key role in the direction of your business on multiple levels. Purpose is.... READ MORE

The art of modern sustainability communications - How leading businesses are embracing an audience-first approach

by thinkPARALLAX on Friday July 21, 2017

While sustainability is not a particularly new concept for many companies, engaging a modern audience with it certainly is. The truth that most of us in this space already know is well-treaded territo.... READ MORE

6 Things to consider when developing a community impact strategy

by Jonathan Hanwit on Tuesday November 14, 2017

Last month, thinkPARALLAX supported The Shine Project Foundation, a San Diego-based nonprofit that partners with local businesses and organizations to provide enrichment activities for children in th.... READ MORE

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Insight Outside- A Retreat on Purpose