southern california edison: leadership program branding
Happy and driven employees are the center of a business’ success. Their engagement serves as a barometer of organizational health. For several years, Southern California Edison, the primary electricity supply company for much of SoCal, has provided leadership training to its employees, managers and directors. The training is intended to prepare employees for future roles and motivate them to improve the way they work together on a daily basis. SCE needed a way to unify their different leadership programs into a new program that reflected the corporation’s employee culture, clearly communicated objectives and lessons to employees, and inspired employees to improve their collaboration, delegation and communication skills in order to become better leaders.