ucsd antiviral research center: hiv awareness campaign + website
It’s been more than 30 years since AIDS was discovered, and there’s still no cure. That’s why the UC San Diego School of Medicine and the National Institute of Health are teaming up for the Lead the Way campaign. It’s the first-of-its- kind study that aims to stop the spread of HIV, but also raises awareness about HIV and decrease the stigma of HIV testing. The study encourages everyone in two San Diego zip codes (92103 and 92104) to participate through door-to-door testing or by visiting the test center. The Lead the Way campaign needed a unique, fresh and eye-catching approach to tackle this sensitive issue.