ucsd’s invent the future campaign

UC San Diego came to thinkPARALLAX with the need to develop a brand, an interactive site and additional communication vehicles to raise $50 million for undergraduate scholarships and graduate fellowships.thinkPARALLAX developed a brand with a mark, and applied it to the idea of integrating donor and recipient videos to engage the users on the site. The videos brought the site to life and showed the full-circle effect of their donation. As of June, 2011, the new brand, combined with the internal efforts of UC San Diego, has pushed the 3-year campaign $250,000 ahead of schedule. The site was developed in PHP with Javascript and integrated with the UC CMS, Blink.