a natural fit: why social media & sustainability should go hand in hand

Over the last decade we have seen social media and sustainability play an increasingly important role in the way that businesses conduct and talk about themselves. Together they’ve helped push corporations to new levels of transparency, opened up avenues for greater engagement, forced organizations to rethink their role in society, and aligned individuals, businesses and communities around shared purpose. But for all the common benefits, many companies still haven’t quite figured out how to put the two together effectively.

This Perspectives video explores the relationship between social media and sustainability using the story of an innovative corporation – Company X – whose initiatives go largely unnoticed, simply because they aren’t communicated effectively.

Watch the video and get a sense for why social media and sustainability actually share many of the same values and how both can and should be used to create value for individuals, companies, and the world at large.

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