powered by purpose: what tesla’s model 3 says about the future of sustainability
In some ways, Tesla’s glitzy unveiling of the Model 3 is just another example of how the company loves to steal pages from Apple’s playbook. From Tesla’s emphasis on premium design to their hip, architectural retail spaces in upscale shopping areas, Tesla emulates Apple on a variety of levels.
However, when it comes to values, Tesla has surpassed even Cupertino. While the late Steve Jobs famously talked about Apple’s mission to change the world, Tesla is on a mission to save it. By infusing their business with a clear purpose – ushering in a new era of clean transportation for the masses – Musk & Co. have been able to do incredible things. And it shows in their business.