As 2018 comes to an end, we at thinkPARALLAX look to celebrate another successful year with our team, give thanks to our extended family, and show our support to certain organizations we resonate with by donating to their causes. That said, there are numerous ways to donate, including grants, cash, employee matching, sponsorships, etc. We preach to our clients, that regardless of the vehicle, to make sure that the causes or organizations you choose to support align with your business.
Patagonia’s CEO recently shared that the company plans to donate the $10 million dollars it saved from the recent tax cuts to various nonprofits that are aimed at protecting the planet. This move both aligns with Patagonia’s business strategy and matches the values of the company. Since Patagonia’s inception, founder, Yvon Chouinard and company have been focused on making environmentally-friendly products, while also putting in the time, energy, and cash to not just raise awareness on environmental issues but to create change. About 10 years ago, I was part of a protest that Patagonia and the Surfrider Foundation organized that kept a toll road from being built that would have destroyed a historical beach in Southern California. Be it through donations, making eco-friendly products, or organizing a protest to save a legendary surf break, Patagonia’s actions clearly align with its values and business strategy.
Along those lines, but not quite as grandeur, this year we launched our 12 Gives in 12 Days campaign where we gave 12 organizations $1,000 each over the course of 12 days. Our employees chose organizations that align both with our business and specifically with the skills each person needs to be successful at their job. I invite you to follow along on our social media channels to see which organizations our employees chose to support. The organizations are also listed below. From myself and the entire thinkPARALLAX team, we hope you have a great holiday and a Happy New Year!