For as long as she can remember, Shannon has had a thing for words. She landed her first professional writing gig in elementary school – a monthly column about skiing for the Denver Post – and hasn’t put down the pen since. Shannon has a bachelor’s degree in Marketing from the University of Denver and brings more than eight years of experience in communications, marketing, and public relations. In early 2016, the travel bug got the best of her and she took off for a “jobbatical” in Southeast Asia where she directed marketing and PR for a Singapore-based luxury travel company while writing for a digital travel magazine. The experience exposed Shannon to our world’s most pressing issues, igniting her interest in sustainability and business as a force for good. In her role at thinkPARALLAX, Shannon helps clients hone in on their communication strategy while crafting compelling content that resonates with target audiences. With a passion for writing, storytelling, and making a positive impact, Shannon has developed creative, sustainability-focused communication strategies for clients such as Fossil Group, Boar’s Head, Darden Restaurants, and Qualcomm. When she’s not working, Shannon can be found chilling at the beach, scuba diving with her husband, or kicking it with her cat, Nacho.
With COVID-19 shaking businesses across the world, the importance of corporate values has never been more evident. This crisis has stoked a palpable emotional response from employees, and leaning into a strong set of core values has helped some companies create a sense of comfort and familiarity during these uncertain times. Strong values have also helped companies increase resiliency by maintaining culture during the sudden shift to remote work and guiding leaders as they navigate and communicate difficult decision-making.
While this crisis has certainly reinforced the importance of values, their role as cultural cornerstones and a company’s internal compass withstands regardless of a global pandemic. Core values articulate what makes a company’s culture unique and special while uniting and inspiring employees around deeply ingrained principles they agree to be most important. Just as our personal values motivate our beliefs and behaviors, core values guide action and decision-making as employees carry out the company’s mission and vision.
The key to developing core values that employees will actually embrace is uncovering shared values that already exist. Download our free whitepaper to learn more.
The new era of sustainability reporting Insights Paper By thinkPARALLAX
How to produce a sustainability report in a post-COVID-19 world By Guusje Bendeler
The COVID-19 purpose-driven internal communication action guide By thinkPARALLAX
[Webinar recording] Engaging employees with purpose-driven communications during COVID-19 By thinkPARALLAX