How to set up and manage your team for a successful sustainability reporting process

Sustainability reporting can be a long, intensive, and an arduous process. As a branding and communications agency with more than ten years of experience helping Fortune 500 companies create and disseminate sustainability reporting materials, we are especially attuned to the immensity of the undertaking. Through our extensive work as a strategic communications partner, we’ve developed tools that lead to a more effective and efficient reporting process.

One such tool is our Sustainability Reporting Project Handbook that consists of guidelines, reference materials, and supporting documentation to serve as a general guide to the strategy, design, and development of sustainability reporting materials. While we create customized and exhaustive versions of the Handbook for our clients, we recently released a comprehensive version that can help any sustainability team in their reporting endeavors.

Southwest is using the Handbook again this year. What has become a critical tool for success, the Handbook provides greater clarity about project team roles and responsibilities and promotes efficiencies in process management. It has helped us reduce the number of persons and hours required to produce our report, and thus reduce our overall costs, all the while improving quality and impact!
Todd Spinks Ph.D., Sustainabilty & Citizenship at Southwest Airlines

In this informative and practical webinar, we dive into each section of the Reporting Handbook, providing detailed explanations and examples throughout. By attending the webinar you leave better equipped to:

  • Create the foundation for a successful reporting process
  • Outline clear delineation of responsibilities for team members
  • Organize a smooth drafting and approval process
  • Improve project management efficiencies
  • Minimize mistakes and reduce project duration

Guusje Bendeler Co-Founder and Chief Strategy & Creative of thinkPARALLAX

Guusje graduated in 1996 from the Royal Academy of Art in The Netherlands where she earned her degree in visual communications. She worked for more than ten years at renowned branding agencies in The Netherlands and US, where she created award-winning identities, campaigns, and reports. She also worked for six years as an adjunct faculty member teaching graphic design at San Diego State University.

Her work with clients such as Southwest Airlines, Qualcomm, International Paper, and Scotiabank — has included overseeing the development and implementation of strategies for communicating core values, mission, sustainability, CSR, and philanthropy.

Mallory Murphy Project Management & Process Improvement Subject Matter Expert

Mallory is a cross-functional team leader with more than ten years experience leading and managing teams across a variety of programs and projects. She is practiced in program management, having managed projects and portfolios for a variety of digital and creative marketing strategies for clients like Southwest Airlines, Denon, Shea Homes, Beam Suntory, and California Avocado Commission.

Her experience over the years has given her a unique perspective on process improvement. She has participated in continuous improvement workshops based around the ideals of lean six sigma, and is well-versed in working with teams to find ways to organize, structure, and manage project processes to create efficiencies for all involved.