Insights

The latest views and opinions on brand purpose, corporate citizenship, company culture, and storytelling from thinkPARALLAX.

Why Brand Communicators Deserve a Seat at the Strategy Table

by Guusje Bendeler on Tuesday October 30, 2018

Anything that can have implications on the perception of the brand should be reviewed and weighed in on by brand communication experts. But even beyond general awareness, interplay and collaboration b.... READ MORE

How to Communicate Diversity and Inclusion When You Aren’t Quite There Yet

by thinkPARALLAX on Wednesday October 24, 2018

While sustainability and citizenship mean different things to different people, these terms are most commonly associated with a company’s impact on the external world, focusing heavily on social and.... READ MORE

How to set up and manage your team for a successful sustainability reporting process - A webinar

by thinkPARALLAX on Thursday September 27, 2018

Sustainability reporting can be a long, intensive, and an arduous process. As a branding and communications agency with more than ten years of experience helping Fortune 500 companies create and disse.... READ MORE

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Why communication makes or breaks your sustainability strategy

by Jonathan Hanwit on Thursday September 20, 2018

Did you know that Walmart is spearheading an initiative to avoid one billion metric tons (a gigaton) of greenhouse gases from the global value chain by 2030? Or that 7-Eleven has an “Operation Chill.... READ MORE

Taking a stand: Nike Just did it right

by Nathan Sanfaçon on Thursday September 6, 2018

Brands taking a stand is all the buzz these days as more than two-thirds of consumers believe it’s important for brands to take a stance on prevalent political and social issues – a figure expecte.... READ MORE

Discerning Taste - Sustainability reporting for evolving audiences

by thinkPARALLAX on Tuesday July 31, 2018

Just as baristas craft a variety of drinks using a handful of ingredients, sustainability reporters have the opportunity to craft a variety of communications from the ESG ingredients included in a typ.... READ MORE

Going Beyond “Purpose” to Build Brighter Brands and Better Businesses - A free webinar

by thinkPARALLAX on Wednesday July 11, 2018

Gain practical strategies to embed and communicate purpose within your organization from the inside out..... READ MORE

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Why Brand Communicators Deserve a Seat at the Strategy Table-

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