Insights

The latest views and opinions on brand purpose, corporate citizenship, company culture, and storytelling from thinkPARALLAX.

Why communication makes or breaks your sustainability strategy

by Jonathan Hanwit on Thursday September 20, 2018

Did you know that Walmart is spearheading an initiative to avoid one billion metric tons (a gigaton) of greenhouse gases from the global value chain by 2030? Or that 7-Eleven has an “Operation Chill.... READ MORE

Taking a stand: Nike Just did it right

by thinkPARALLAX on Thursday September 6, 2018

Brands taking a stand is all the buzz these days as more than two-thirds of consumers believe it’s important for brands to take a stance on prevalent political and social issues – a figure expecte.... READ MORE

Discerning Taste - Sustainability reporting for evolving audiences

by thinkPARALLAX on Tuesday July 31, 2018

Just as baristas craft a variety of drinks using a handful of ingredients, sustainability reporters have the opportunity to craft a variety of communications from the ESG ingredients included in a typ.... READ MORE

Going Beyond “Purpose” to Build Brighter Brands and Better Businesses - A free webinar

by thinkPARALLAX on Wednesday July 11, 2018

Gain practical strategies to embed and communicate purpose within your organization from the inside out..... READ MORE

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When a Communication Framework is needed

by Guusje Bendeler on Tuesday June 26, 2018

Your business might have great programs in place to increase employee engagement, lower its environmental footprint, or reduce production costs,  but you should challenge yourself to ask the followi.... READ MORE

How Purpose Can Help Alleviate Problems Faced by the Embattled Energy Industry

by thinkPARALLAX on Monday July 2, 2018

When we think of a company’s purpose, we often acknowledge it as the company’s “why” – its reason for being in business beyond making a profit. While this is true, purpose is much more than .... READ MORE

The Outdoor Office: Integrating the Benefits of Nature into Our Workplaces

by Jonathan Hanwit on Monday July 2, 2018

The environmental sustainability community has approached a true “green” building standard through their LEED Certification program, nudging the construction industry in the direction of sustainab.... READ MORE

The Bright Side of the Brand - Going beyond “purpose” to build brighter brands and better businesses

by Tyler Wagner on Thursday May 31, 2018

The “brand purpose” bandwagon has become awfully crowded. And as more and more brands seek to capitalize on the opportunity to cast themselves in a more authentic, meaningful light, the language o.... READ MORE

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Why communication makes or breaks your sustainability strategy-

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