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Views, opinions, and lessons learned from our work in brand purpose, sustainability, company culture, and communications.

Six tactics for optimizing corporate communications on climate action

by Jonathan Hanwit on Monday April 22, 2019

As businesses recognize the dual threat and opportunity climate change creates, communicating a plan of action remains as difficult as taking action itself..... READ MORE

Amplifying Impact: How to tell your sustainability story to maximize ROI - Webinar

by thinkPARALLAX on Thursday February 28, 2019

Webinar discussing how to tell a successful sustainability story while maximizing your ROI.... READ MORE

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How to promote your sustainability story on social media as a B2B company

by Shannon Valdes on Tuesday March 5, 2019

When planning your sustainability messaging strategy, social media might not be top of mind. After all, social media is inherently fun and friendly, whereas sustainability is traditionally dry, corpor.... READ MORE

The benefits of including UN’s Sustainable Development Goals into your sustainability communications

by Jonathan Hanwit on Thursday February 28, 2019

In 2015, the United Nations launched the Sustainable Development Goals (SDGs) to serve as a roadmap for nations and businesses alike to strive toward solving the world’s greatest challenges by 2030..... READ MORE

What is a strategic framework and why do you need one?

by Shannon Valdes on Tuesday January 22, 2019

Does your business have a sustainability program that addresses material, environmental, social, and corporate governance risks and opportunities? If yes, can you answer the following questions?.... READ MORE

Our Four-Step Cycle for Strengthening Your Company Culture

by Nathan Sanfaçon on Monday January 14, 2019

As we begin to wrap up work before the holidays and prepare for 2019, we reflected back on all that occurred this last year within our niche realm of sustainability communications..... READ MORE

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How strategic communicators can use design thinking to better engage with stakeholders-