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Insights

Views, opinions, and lessons learned from our work in brand purpose, sustainability, company culture, and communications.

The benefits of including UN’s Sustainable Development Goals into your sustainability communications

by Jonathan Hanwit on Thursday February 28, 2019

In 2015, the United Nations launched the Sustainable Development Goals (SDGs) to serve as a roadmap for nations and businesses alike to strive toward solving the world’s greatest challenges by 2030..... READ MORE

Why communication makes or breaks your sustainability strategy

by Jonathan Hanwit on Thursday September 20, 2018

Did you know that Walmart is spearheading an initiative to avoid one billion metric tons (a gigaton) of greenhouse gases from the global value chain by 2030? Or that 7-Eleven has an “Operation Chill.... READ MORE

The Outdoor Office: Integrating the Benefits of Nature into Our Workplaces

by Jonathan Hanwit on Monday July 2, 2018

The environmental sustainability community has approached a true “green” building standard through their LEED Certification program, nudging the construction industry in the direction of sustainab.... READ MORE

The benefits of a signature citizenship initiative

by Jonathan Hanwit on Thursday May 3, 2018

A national organization recently approached thinkPARALLAX for strategic consultation on the development of a signature volunteer program. The company already has a strong foundation in place, with 34%.... READ MORE

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How purpose unlocks disruptive innovation

by Jonathan Hanwit on Thursday April 12, 2018

In today’s era of rapid innovation, companies of all sizes must constantly evolve in order to remain competitive. Disruptive innovation can happen to any industry at any time, so staying ahead of th.... READ MORE

Marketer’s adoption of brand purpose

by Jonathan Hanwit on Thursday April 5, 2018

Last week, I traveled to Dana Point, California to attend the ANA Brand Master conference, a 3-day event focused on marketing and advertising, with many sessions led by CMOs for national and multinati.... READ MORE

3 Approaches to building customer trust through transparency

by Jonathan Hanwit on Wednesday March 28, 2018

In February, KFC in the United Kingdom had a bit of an issue — they ran out of chicken. While the irony is almost comical, fried chicken lovers in Britain were outraged, and the internal stress KFC .... READ MORE

5 Hacks to activate purpose in the workplace

by Jonathan Hanwit on Friday January 12, 2018

It should come as no surprise that purpose - defined as your company’s aspirational reason for being beyond profit - plays a key role in the direction of your business on multiple levels. Purpose is.... READ MORE

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The benefits of including UN’s Sustainable Development Goals into your sustainability communications-

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