Insights

The latest views and opinions on brand purpose, corporate citizenship, company culture, and storytelling from thinkPARALLAX.

Why Brand Communicators Deserve a Seat at the Strategy Table

by Guusje Bendeler on Tuesday October 30, 2018

Anything that can have implications on the perception of the brand should be reviewed and weighed in on by brand communication experts. But even beyond general awareness, interplay and collaboration b.... READ MORE

When a Communication Framework is needed

by Guusje Bendeler on Tuesday June 26, 2018

Your business might have great programs in place to increase employee engagement, lower its environmental footprint, or reduce production costs,  but you should challenge yourself to ask the followi.... READ MORE

5 Reasons why purpose matters to employees

by Guusje Bendeler on Thursday March 29, 2018

We talk a lot about corporate values these days (think Uber, CVS and DICK’S Sporting Goods), and the need to know what an employer stands for. When our employer’s values are clearly stated and act.... READ MORE

Finding your purpose - A workshop

by Guusje Bendeler on Saturday November 11, 2017

Organizations use many terms to define who they are, what they stand for, and where they plan on heading — terms like mission, purpose, vision, values, etc. .... READ MORE

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Purpose-driven employees are your strongest brand ambassadors

by Guusje Bendeler on Tuesday January 23, 2018

You’ve probably read the proliferation of literature about the benefits of hiring purpose-driven employees, which can result in increased productivity, higher retention rates, and more effective col.... READ MORE

The core elements of an engaging csr strategy - A webinar with Scotiabank

by Guusje Bendeler on Sunday October 15, 2017

To truly engage and activate audiences, organizations must develop a CSR narrative that roots all communications in the organization’s core beliefs, values, and purpose, moving the conversation from.... READ MORE

The purpose conflict - Confessions of a purpose-driven agency founder

by Guusje Bendeler on Monday April 17, 2017

A few weeks ago I had the opportunity to attend Imperative’s Purpose Leadership training. While there, I took the time to reflect – not only on my own journey as the leader of a purpose-driven age.... READ MORE

Rooted in purpose - The latest views and opinions on brand purpose, corporate citizenship, company culture,

by Guusje Bendeler on Wednesday November 22, 2017

How can a company's CSR strategy have impact? When developing a sustainability strategy, it's important to make sure it's aligned with, and not separate from, existing business strategy. .... READ MORE

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Why Brand Communicators Deserve a Seat at the Strategy Table-

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