Insights

The latest views and opinions on brand purpose, corporate citizenship, company culture, and storytelling from thinkPARALLAX.

Taking a stand: Nike Just did it right

by Nathan Sanfaçon on Thursday September 6, 2018

Brands taking a stand is all the buzz these days as more than two-thirds of consumers believe it’s important for brands to take a stance on prevalent political and social issues – a figure expecte.... READ MORE

How Purpose Can Help Alleviate Problems Faced by the Embattled Energy Industry

by Nathan Sanfaçon on Monday July 2, 2018

When we think of a company’s purpose, we often acknowledge it as the company’s “why” – its reason for being in business beyond making a profit. While this is true, purpose is much more than .... READ MORE

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Taking a stand: Nike Just did it right-

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