Insights

The latest views and opinions on brand purpose, corporate citizenship, company culture, and storytelling from thinkPARALLAX.

Why Brand Communicators Deserve a Seat at the Strategy Table

by Guusje Bendeler on Tuesday October 30, 2018

Anything that can have implications on the perception of the brand should be reviewed and weighed in on by brand communication experts. But even beyond general awareness, interplay and collaboration b.... READ MORE

How to Communicate Diversity and Inclusion When You Aren’t Quite There Yet

by thinkPARALLAX on Wednesday October 24, 2018

While sustainability and citizenship mean different things to different people, these terms are most commonly associated with a company’s impact on the external world, focusing heavily on social and.... READ MORE

How to set up and manage your team for a successful sustainability reporting process - A webinar

by thinkPARALLAX on Thursday September 27, 2018

Sustainability reporting can be a long, intensive, and an arduous process. As a branding and communications agency with more than ten years of experience helping Fortune 500 companies create and disse.... READ MORE

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Why communication makes or breaks your sustainability strategy

by Jonathan Hanwit on Thursday September 20, 2018

Did you know that Walmart is spearheading an initiative to avoid one billion metric tons (a gigaton) of greenhouse gases from the global value chain by 2030? Or that 7-Eleven has an “Operation Chill.... READ MORE

Taking a stand: Nike Just did it right

by Nathan Sanfaçon on Thursday September 6, 2018

Brands taking a stand is all the buzz these days as more than two-thirds of consumers believe it’s important for brands to take a stance on prevalent political and social issues – a figure expecte.... READ MORE

Discerning Taste - Sustainability reporting for evolving audiences

by thinkPARALLAX on Tuesday July 31, 2018

Just as baristas craft a variety of drinks using a handful of ingredients, sustainability reporters have the opportunity to craft a variety of communications from the ESG ingredients included in a typ.... READ MORE

Going Beyond “Purpose” to Build Brighter Brands and Better Businesses - A free webinar

by thinkPARALLAX on Wednesday July 11, 2018

Gain practical strategies to embed and communicate purpose within your organization from the inside out..... READ MORE

We love exploring interesting topics with other purpose driven businesses.

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When a Communication Framework is needed

by Guusje Bendeler on Tuesday June 26, 2018

Your business might have great programs in place to increase employee engagement, lower its environmental footprint, or reduce production costs,  but you should challenge yourself to ask the followi.... READ MORE

How Purpose Can Help Alleviate Problems Faced by the Embattled Energy Industry

by Nathan Sanfaçon on Monday July 2, 2018

When we think of a company’s purpose, we often acknowledge it as the company’s “why” – its reason for being in business beyond making a profit. While this is true, purpose is much more than .... READ MORE

The Outdoor Office: Integrating the Benefits of Nature into Our Workplaces

by Jonathan Hanwit on Monday July 2, 2018

The environmental sustainability community has approached a true “green” building standard through their LEED Certification program, nudging the construction industry in the direction of sustainab.... READ MORE

The Bright Side of the Brand - Going beyond “purpose” to build brighter brands and better businesses

by thinkPARALLAX on Thursday May 31, 2018

The “brand purpose” bandwagon has become awfully crowded. And as more and more brands seek to capitalize on the opportunity to cast themselves in a more authentic, meaningful light, the language o.... READ MORE

The benefits of a signature citizenship initiative

by Jonathan Hanwit on Thursday May 3, 2018

A national organization recently approached thinkPARALLAX for strategic consultation on the development of a signature volunteer program. The company already has a strong foundation in place, with 34%.... READ MORE

Earth to Starbucks: Racial bias is bigger than you

by thinkPARALLAX on Thursday April 19, 2018

In response to the recent news that a Starbucks manager called 911 leading to the arrest of two black men in a Philadelphia location, Starbucks announced that they will be closing 8,000 US stores to c.... READ MORE

The core elements of an engaging csr strategy - A webinar with Scotiabank

by Guusje Bendeler on Sunday October 15, 2017

To truly engage and activate audiences, organizations must develop a CSR narrative that roots all communications in the organization’s core beliefs, values, and purpose, moving the conversation from.... READ MORE

The art of modern sustainability communications - How leading businesses are embracing an audience-first approach

by thinkPARALLAX on Friday July 21, 2017

While sustainability is not a particularly new concept for many companies, engaging a modern audience with it certainly is. The truth that most of us in this space already know is well-treaded territo.... READ MORE

6 Things to consider when developing a community impact strategy

by Jonathan Hanwit on Tuesday November 14, 2017

Last month, thinkPARALLAX supported The Shine Project Foundation, a San Diego-based nonprofit that partners with local businesses and organizations to provide enrichment activities for children in th.... READ MORE

Creating a social impact program that builds business and communities - a webinar with Qualcomm Wireless Reach

by Jonathan Hanwit on Monday November 6, 2017

Learn how Qualcomm, a global leader in wireless technology, developed a social impact program that connects their business strategy to benefitting communities around the world through the use of mob.... READ MORE

5 Tests to sharpen your citizenship strategy

by thinkPARALLAX on Thursday November 23, 2017

If you want to reap the benefits of good corporate citizenship — stronger reputation, better employee engagement, greater social license to operate, deeper customer relationships — you’ve got to.... READ MORE

The 2 most important pages of your sustainability report

by thinkPARALLAX on Wednesday August 23, 2017

For this post, I’m going to narrow the focus to what I believe are the two most important pages of your report: the CEO Letter..... READ MORE

6 Ways to talk sustainability with any audience - Takeaways from a discussion with Autodesk, Wells Fargo, and NRG

by thinkPARALLAX on Wednesday August 17, 2016

On Friday, September 24th thinkPARALLAX and Triple Pundit organized a meetup and discussion between leading sustainability influencers in the Bay Area inside of Autodesk’s San Francisco headquarters.... READ MORE

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Why Brand Communicators Deserve a Seat at the Strategy Table-

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