Insights

The latest views and opinions on brand purpose, corporate citizenship, company culture, and storytelling from thinkPARALLAX.

Why Brand Communicators Deserve a Seat at the Strategy Table

by Guusje Bendeler on Tuesday October 30, 2018

Anything that can have implications on the perception of the brand should be reviewed and weighed in on by brand communication experts. But even beyond general awareness, interplay and collaboration b.... READ MORE

How to Communicate Diversity and Inclusion When You Aren’t Quite There Yet

by thinkPARALLAX on Wednesday October 24, 2018

While sustainability and citizenship mean different things to different people, these terms are most commonly associated with a company’s impact on the external world, focusing heavily on social and.... READ MORE

Why communication makes or breaks your sustainability strategy

by Jonathan Hanwit on Thursday September 20, 2018

Did you know that Walmart is spearheading an initiative to avoid one billion metric tons (a gigaton) of greenhouse gases from the global value chain by 2030? Or that 7-Eleven has an “Operation Chill.... READ MORE

Taking a stand: Nike Just did it right

by Nathan Sanfaçon on Thursday September 6, 2018

Brands taking a stand is all the buzz these days as more than two-thirds of consumers believe it’s important for brands to take a stance on prevalent political and social issues – a figure expecte.... READ MORE

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How Purpose Can Help Alleviate Problems Faced by the Embattled Energy Industry

by Nathan Sanfaçon on Monday July 2, 2018

When we think of a company’s purpose, we often acknowledge it as the company’s “why” – its reason for being in business beyond making a profit. While this is true, purpose is much more than .... READ MORE

The Outdoor Office: Integrating the Benefits of Nature into Our Workplaces

by Jonathan Hanwit on Monday July 2, 2018

The environmental sustainability community has approached a true “green” building standard through their LEED Certification program, nudging the construction industry in the direction of sustainab.... READ MORE

The Bright Side of the Brand - Going beyond “purpose” to build brighter brands and better businesses

by thinkPARALLAX on Thursday May 31, 2018

The “brand purpose” bandwagon has become awfully crowded. And as more and more brands seek to capitalize on the opportunity to cast themselves in a more authentic, meaningful light, the language o.... READ MORE

The benefits of a signature citizenship initiative

by Jonathan Hanwit on Thursday May 3, 2018

A national organization recently approached thinkPARALLAX for strategic consultation on the development of a signature volunteer program. The company already has a strong foundation in place, with 34%.... READ MORE

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Why Brand Communicators Deserve a Seat at the Strategy Table-

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