Geoff Ledford

Born in Visalia, California to a family of olive farmers, Geoff – pronounced “Jawf” thanks to his hippy parents – brings a unique blend of right-brain creativity and left-brain analytical ability to the team at thinkPARALLAX. From a young age, Geoff loved reading and writing – devouring magazines and books at a frightening pace and (several years later) spending way too much time meticulously crafting unnecessary emails to friends. He earned a Bachelor’s Degree in English literature from UC Davis and went on to write copy and editorial content for a host of clients and publications (Fast Company, TransWorld Media, and Core77 – to name a few). However, somewhere along the way Geoff also fell in love with design. From well-executed typography to the character lines on a classic muscle car, as long as it’s design, it holds Geoff’s attention. He graduated with honors from Art Center College of Design in Pasadena with a Bachelor of Science in Product Design. He has designed medical devices, sporting goods, electronics, toys, soft goods, and a host of other products across a wide array of industries. Most recently Geoff has been using his combination of writing and design to help brands build enduring relationships with their audiences. When he’s not working, you can find Geoff surfing on one of his beloved longboards, eating food made by his wife (a chef!), or hanging out with Tiny, his 150-pound Saint Bernard.

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