Guusje Bendeler

Guusje Bendeler is Co-Founder and Chief Strategy & Creative of thinkPARALLAX. Her work with clients such as Southwest Airlines, Qualcomm, International Paper, and Beam Suntory, has included the development and implementation of strategies for communicating core values, purpose, and citizenship. Guusje has spoken at variety of events and conferences on the topics of brand purpose in panels, keynotes, and workshop formats.

Key topics
  • Brand purpose
  • Storytelling
  • Culture