This project gave us the opportunity to help strengthen the company’s reputation by bridging the gap between Beam Suntory’s messaging and their actions, and align a diverse community of consumers and corporate stakeholders on the brand vision for responsible drinking. The Drink Smart platform also allowed us to address a vital issue in a consistent, cohesive way across the global company’s business units, fortifying our cause and impact.
Our revamp of the Drink Smart platform encouraged a shift in Beam Suntory’s broader communications strategy, placing a renewed emphasis on the diversity of their audience and the importance of going beyond consumer education to make a meaningful emotional connection. The finished product resulted in not only a significantly enhanced user experience, but also a major step forward by the brand in setting a new industry standard for committing to key issues that directly affect customers and society at-large.