Compelling, credible sustainability storytelling has the power to drive sustainable behavior change while simultaneously building brand reputation. Today’s consumers—especially younger generations—care about how a company is making a positive impact, reducing their footprint, and meaningfully contributing to the planet and society. And leading companies understand that crafting authentic stories and strategically communicating about this is essential.
In this panel discussion, sustainability experts from leading consumer-facing brands share their experiences building impactful sustainability communication strategies that are driving real progress. We’ll discuss how they’ve crafted stories that reinforce their brand, what to do to avoid greenwashing, how to connect with a diverse array of consumers, and ultimately how to compel action.