Charting a course for the world’s largest producer of packaging, pulp, and paper.

As the world’s largest producer of fiber-based packaging, pulp, and paper, International Paper (IP) is a key supplier to some of the world’s most recognizable brands. Whether it’s corrugated boxes for shipping, recyclable cups and food service items, packaging for consumer goods, absorbent products for health and hygiene, or just plain paper, most people come into contact with IP products on a daily basis. Given the global nature of their business, and the ubiquity of their products, IP has a big impact and a big responsibility.

All of our work with International Paper has focused on a common goal: to achieve a deeper, more meaningful integration of Global Citizenship throughout the company; and to help transform global citizenship from something IP does “in addition to” its core business, to something that is embedded as an integral part of all of the company’s diverse range of global businesses. In short – to change the corporate culture.

Our work has included both top-down and bottom-up efforts.

At the highest level, thinkPARALLAX helped guide IP executives, directors, and key leadership through the process of updating the corporate mission and vision and developed a strategic framework and platform for global citizenship.

At the grassroots level, thinkPARALLAX has worked directly with a variety of marketing, communications, and business teams to ensure that key messaging and engagement efforts were appropriately tailored to meet the unique needs of each of IP’s wide range of internal and external stakeholders.

Culture change doesn’t happen overnight, and the process of embedding global citizenship in a company with 55,000 employees in 24 countries takes time. But ultimately, we’re confident that the work we’re doing will result in greater alignment, a stronger corporate reputation, a more competitive employer brand, higher levels of engaged employees, and ultimately will put IP in a better position to deliver long-term, sustainable value for its many stakeholders for generations to come.

Thanks for the outstanding strategic and tactical support in 2017. Your contributions helped us to find our voice, and are changing the trajectory of our company. Our leaders and colleagues are embracing our new direction and acting in alignment with The IP Way Forward. Continuing to work with thinkPARALLAX will enable us to achieve our vision of being among the most successful, sustainable, and responsible companies in the world.

Tom Cleves, VP Global Citizenship, International Paper

Strategy | key deliverables and activities

  • Corporate brand strategy
  • Global Citizenship strategy
  • Community Engagement strategy
  • Social media strategy
  • Strategic planning for communications
  • GRI sustainability consulting
  • Workshops and facilitated working sessions
  • Executive interviews and broader stakeholder engagement
  • IP Way Forward strategy presentation deck

Activation | key deliverables and activities

  • Corporate reporting
  • Various integrated and targeted campaigns
  • Web design (UX/UI)
  • Video
  • Infographics
  • Social media
  • IP Way Forward printed materials