Greif

Connecting with key audiences through tailored sustainability reporting

For nearly 150 years, Greif has been creating packaging solutions for life’s essentials. And while the company’s annual sustainability reports have been a fixture since 2009, a clear demand emerged from customers: they needed to more intuitively grasp Greif's sustainability initiatives and solutions and understand how Greif could be a pivotal partner in achieving their own ambitious sustainability goals.

Greif recognized that a one-size-fits-all approach to sustainability reporting was no longer sufficient, tapping thinkPARALLAX for support. Their traditional annual sustainability report, while thorough, was technical and disclosure-heavy. This presented a clear opportunity: to craft communications tailored to diverse audience needs, translating complexity into clarity.

Key outcomes

Transformed complex sustainability data into a digestible, visually engaging narrative that clearly communicated Greif's priorities, efforts, and progress to key audiences

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Ensured that human-centric stories and broader sustainability impacts remain prominent, complementing the technical focus of future ESRS-aligned reporting

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Infused Greif’s sustainability communications with a fresh, modern feel by integrating new branding and enhancing visual storytelling

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Developed and designed impactful graphics — including value chain visualization — for broad repurposing across platforms

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Featured colleague photo contest entries throughout the report to foster connection and authenticity

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Key deliverables

We partnered with Greif to concept, author, and design a storytelling-forward companion to their formal sustainability report. The report summary brought Greif’s sustainability progress to life for a broad audience, emphasizing empowering customers and inspiring Greif’s dedicated employees.

Our impact

As regulatory reports become increasingly data-intensive, the role of a complementary, engaging narrative is paramount. It ensures the human stories, core values, and broader positive impacts remain vibrant and central, fostering a deeper understanding that resonates with stakeholders.