ESG Field Manual Part III: From action to amplification
In our ESG Field Manual series, thinkPARALLAX provides a how-to guide for getting started on your sustainability journey and advancing your environmental, social, and governance (ESG) strategy and storytelling.
Parts I and II focused on substance—on building the strategy, policies, initiatives, governance, and measurement structures to drive real impact.
This final chapter is about translating that hard work into a cohesive narrative and effective communications that engage employees, drive performance, build reputation, and ultimately drive business value.
Here’s what’s inside the final installment of the ESG Field Manual series:
Step 1: Building a Sustainability Communication Platform
How to coalesce all your sustainability, social impact and governance efforts, goals, and initiatives into a unified story.
Step 2: Engaging your internal teams around your story
How to translate your communications platform into content that engages leaders and teams to ultimately build pride, trust, and engagement.
Step 3: Amplifying your story to drive impact
How to tell effective stories about your brand, business units, programs, and products to drive business and societal impact.