ESG Field Manual Part III: From action to amplification
In our ESG Field Manual series, thinkPARALLAX provides a how-to guide for getting started on your sustainability journey and advancing your environmental, social, and governance (ESG) strategy and storytelling.
Parts I and II focused on substance—on building the strategy, policies, initiatives, governance, and measurement structures to drive real impact.
This final chapter is about translating that hard work into a cohesive narrative and effective communications that engage employees, drive performance, build reputation, and ultimately drive business value.
Here’s what’s inside the final installment of the ESG Field Manual series:
Step 1: Building a Sustainability Communication Platform
How to coalesce all your sustainability, social impact and governance efforts, goals, and initiatives into a unified story.
Step 2: Engaging your internal teams around your story
How to translate your communications platform into content that engages leaders and teams to ultimately build pride, trust, and engagement.
Step 3: Amplifying your story to drive impact
How to tell effective stories about your brand, business units, programs, and products to drive business and societal impact.
Find the full Field Manual series here.