Green Claims Guardrails
Avoiding greenwashing risk is more important — and more challenging — than ever. That’s because sustainability communications are increasingly scrutinized not just for accuracy, but clarity, too. Yet too often, companies struggle to ensure the teams responsible for avoiding risk are aligned, communicating, and pulling in the same direction.
Our Green Claims Guardrails service helps organizations transform the way they talk about sustainability by setting clear, easy-to-understand messaging guardrails for what can and can’t be said. In coordination with your legal team, we deliver robust, hands-on training for your teams and ongoing support through quarterly communications reviews and recommendations.
We keep your program current with annual training refreshers and guardrail updates that reflect the latest regulatory changes and industry standards. This creates a communications framework that doesn't just prevent greenwashing — it empowers your team to communicate your sustainability story with both confidence and authenticity.
"Ensuring consistent, accurate messaging across a large and complex organization is no small task — especially when you’re dealing with a complex topic like sustainability. The key to success lies in making sure that all teams are working together, and that everyone understands not just the specifics of what they can and can’t say, but the context in which they’re saying it."
Why you need this now
- Align your teams. Improve coordination across ESG, marketing, brand, sales, and legal functions to ensure consistent, accurate, and compliant messaging.
- Protect against greenwashing risks. Ensure every claim is substantiated with appropriate evidence and framed within proper context.
- Build awareness. Increase understanding across all teams on the risks involved in greenwashing and the necessary steps for avoiding it.
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What our sustainability messaging and claims service includes
- Current Sustainability Messaging Assessment: We conduct a comprehensive review of your existing sustainability communications to identify areas of risk and opportunities for improvement.
Claims Substantiation Review: We evaluate your sustainability claims against available data and evidence to ensure accuracy and credibility.
Ongoing Training & Support: We provide both in-depth training and ongoing messaging review and recommendations.
What you get
- Verified Green Claims: A detailed set of substantiated claims and accompanying proof points, updated annually.
- Messaging Guardrails: An easy to follow guide on which messages to amplify and which to stay away from.
- Annual Green Claims Training: An in-depth, company specific training to help marketing, sales, and communications teams to message accurately, transparently, and authentically.
- Quarterly Review & Support: Our sustainability and communications experts will meet with you to review current messaging projects and provide recommendations for improvements.
Why thinkPARALLAX?
For more than two decades, thinkPARALLAX has been at the forefront of sustainability communications. We are not just messaging experts; we are sustainability strategists who have guided many of the world's leading companies on their journey. We have helped them navigate complex reporting standards, launch ambitious initiatives, and build lasting reputations based on credibility and transparency. Our deep experience allows us to quickly understand your business and craft messaging that is not only authentic but also strategically powerful.
