Sustainability Messaging and Claims
Companies today find themselves in a precarious position when it comes to sustainability communications. On one hand, stakeholders – from investors to employees to customers – increasingly expect transparent reporting on environmental and social impact. On the other hand, the fear of greenwashing accusations or political backlash has many organizations retreating into silence, a phenomenon known as "greenhushing." This communication paralysis means that genuine sustainability progress goes unrecognized, competitive advantages remain hidden, and the business value of investments fails to reach key stakeholders.
The Sustainability Positioning Sprint cuts through this complexity by helping you discover and articulate the sustainability story that only your company can tell. Rather than choosing between risky overcommunication or strategic silence, we help you find the credible middle ground – messaging that's authentic to your progress, material to your business, and compelling to your stakeholders. Through a focused, collaborative process, we transform your sustainability efforts into a competitive differentiator with positioning that's uniquely yours and strategically powerful.
"In today's environment, the gap between having a sustainability story and communicating it effectively can make or break stakeholder trust. Companies are caught between underselling genuine progress and making claims they can't substantiate—both paths lead to missed opportunities and reputational risk. Strategic messaging isn't just about avoiding greenwashing; it's about unlocking the full value of your sustainability investments through communications that resonate with every stakeholder."
Why you need this now
- Eliminate messaging inconsistencies. Ensure your sustainability communications are aligned across all touchpoints, from website copy to investor presentations to social media.
- Build stakeholder trust. Communicate your progress with the right level of detail and proof points for each audience, from technical experts to general consumers.
- Maximize message impact. Deploy messaging strategically across channels to reach different stakeholders with the most compelling and relevant information.
- Protect against greenwashing risks. Ensure every claim is substantiated with appropriate evidence and framed within proper context.
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What our sustainability messaging and claims service includes
- Current Sustainability Messaging Assessment: We conduct a comprehensive review of your existing sustainability communications across all channels and touchpoints to identify strengths, gaps, and inconsistencies.
- Stakeholder and Channel Mapping: We analyze your key audiences and communication channels to understand how sustainability messaging needs vary by stakeholder group and platform.
- Claims Substantiation Review: We evaluate your sustainability claims against available data and evidence to ensure accuracy and credibility.
What you get
- Current Sustainability Messaging Assessment: A detailed analysis of your existing communications with recommendations for improvement, risk mitigation, and strategic alignment.
- Narrative Refinement Recommendations: Specific guidance on how to strengthen your sustainability story, improve clarity, and enhance credibility.
- Sustainability Messaging Map: A comprehensive framework organizing key messages by depth of detail, target audience, and communication channel.
- Sustainability Claims and Proof Points: A verified library of substantiated claims with corresponding evidence and context for confident, credible communication.
Why thinkPARALLAX?
For more than two decades, thinkPARALLAX has been at the forefront of sustainability communications. We are not just messaging experts; we are sustainability strategists who have guided many of the world's leading companies on their journey. We have helped them navigate complex reporting standards, launch ambitious initiatives, and build lasting reputations based on credibility and transparency. Our deep experience allows us to quickly understand your business and craft messaging that is not only authentic but also strategically powerful.
