Sustainability Positioning Sprint
Companies today find themselves in a precarious position when it comes to sustainability communications. On one hand, stakeholders – from investors to employees to customers – increasingly expect transparent reporting on environmental and social impact. On the other hand, the fear of greenwashing accusations or political backlash has many organizations retreating into silence, a phenomenon known as "greenhushing." This communication paralysis means that genuine sustainability progress goes unrecognized, competitive advantages remain hidden, and the business value of investments fails to reach key stakeholders.
The Sustainability Positioning Sprint cuts through this complexity by helping you discover and articulate the sustainability story that only your company can tell. Rather than choosing between risky overcommunication or strategic silence, we help you find the credible middle ground – messaging that's authentic to your progress, material to your business, and compelling to your stakeholders. Through a focused, collaborative process, we transform your sustainability efforts into a competitive differentiator with positioning that's uniquely yours and strategically powerful.
"The sustainability communication landscape has become a minefield — companies are either saying too much and risking greenwashing accusations, or saying too little and missing the opportunity to differentiate themselves. This paralysis is leaving real competitive advantages on the table. Finding your authentic sustainability position isn't just about managing risk; it's about unlocking the strategic value that's already embedded in your efforts and turning it into a genuine business differentiator."
Why you need this now
- Cut through the noise. Hone in on the specific sustainability issues that are most material to your business, ensuring your efforts are focused and your story is sharp.
- Connect authentically with stakeholders. Build trust with customers, employees, and investors by communicating in a way that is clear, confident, and free of jargon and greenwashing.
- Demonstrate tangible value. Articulate the ROI of your sustainability initiatives, proving how they drive business growth, mitigate risk, and strengthen your brand.
- Empower your teams. Provide your marketing and communication teams with a clear, approved framework to speak about your sustainability work confidently and consistently.
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What our sustainability positioning sprint includes
- Business- and Brand-alignment Workshop: We facilitate a working session with your key internal stakeholders to ensure your sustainability position is deeply integrated with your core business objectives and brand identity.
- Current Sustainability Program and Positioning Analysis: Our team conducts a thorough review of your existing sustainability programs, commitments, data, and communications to identify strengths and gaps.
What you get
- Sustainability Positioning Strategy: A concise strategic document defining your unique point of view on sustainability, your core priorities, and your key audiences.
- Sustainability Narrative, Pillars, and Supporting Storylines: A foundational messaging architecture that includes a compelling overarching narrative, 2-3 core message pillars that organize your efforts, and a series of supporting storylines and proof points that bring your strategy to life.
Why thinkPARALLAX?
At thinkPARALLAX, we combine deep sustainability strategy expertise with sharp communications skills to help you navigate today's rapidly evolving climate risk landscape. We don't just check the boxes —we help you uncover your real risks and opportunities, craft disclosures that meet regulatory and stakeholder expectations, and position your company as a proactive, resilient leader.
