Typical ESG reports are not an ideal channel for communicating with a broad range of stakeholders and should be seen primarily as a resource for investors, ratings agencies, and other audiences looking for the company’s strategy, management approach, data, policies, and other specific information. In order to meet that need, we focused GPI’s ESG reporting on providing concise, data-driven disclosure that was easy to navigate, organized in an intuitive way. We worked with GPI to align reporting with SASB and GRI Core, TCFD, SDGs, and UNGC frameworks, collected data, visualized information, and crafted a narrative that accurately reflected their efforts.

In an effort to reduce the resource strain that comes along with ESG reporting, as well as create a product where easier and more frequent reporting can occur, we partnered with an ESG software provider, Metrio, to create a microsite that acts as GPI’s ongoing ESG report. The microsite allows GPI to routinely update ESG content as needed, eliminating the need to wait until next year’s report to provide key updates on initiatives and performance. Additionally, the microsite allows for real-time data to be presented through APIs, which allows viewers of the report to manipulate data/graphs to their liking.

To further refine Graphic Packaging’s ESG strategy  we also conducted a materiality assessment. See more about that here.

After the report went live, Graphic Packaging received positive press coverage, including being named to Newsweek’s 2021 List of America’s Most Responsible Companies. The company’s ESG ratings all increased.