Snap Inc.

Bringing ESG and ethics to life through visual storytelling

Snap Inc. is committed to kindness, using its platform to foster a global community. In 2020, we helped Snap communicate its ESG story through the 2021 CitizenSnap Report and revamped its Code of Conduct. For the report, we designed a story-driven PDF aligned with GRI and SASB standards, making the information engaging and accessible. For the Code of Conduct, we transformed a jargon-heavy document into an inspiring, branded guide.

Key outcomes

Created Snap's second ESG report, and the first PDF report aligned with GRI and SASB standards, enhancing engagement with investors and stakeholders.

Reimagined Snap's Code of Conduct, transforming it into an inspiring document that aligns with the company's ESG strategy and core values.

Designed engaging visual elements to convey Snap's ESG and ethical commitments, incorporating branded imagery and storytelling to enhance authenticity.

Key deliverables

We provided strategic content and layout recommendations for the CitizenSnap report, incorporating diverse perspectives from employees, customers, and leadership. This approach ensured a comprehensive narrative that resonated with a wide range of stakeholders.

Our impact

We elevated Snap's ESG communications, creating an engaging report and an inspiring Code of Conduct, aligning them with the company's values and strategy.

“What I appreciate the most about the thinkPARALLAX approach to ESG reporting is that visual design is a core component and not an afterthought. Their team of strategists and designers helped us visualize ESG information in our CitizenSnap report in a way which was engaging, inspiring, informative, and on-brand.”

Emily Barton

Head of Environmental Programs & Sustainability, Snap, Inc.