At thinkPARALLAX, design is not an afterthought in ESG report production. How a company visualizes ESG information is critical for determining if and how it is consumed and interpreted by investors, customers, employees, and other stakeholders. For the CitizenSnap report, we provided strategic recommendations for report content and layout, and chose imagery and design elements to complement the stories featured in the report. We focused on making the design context-dependent, imbuing the report with authenticity by offering different levels of perspective — from employees, customers, and executive leadership. We also integrated Snap’s ESG strategy into the visual storytelling by organizing the report design according to Snap’s four ESG pillars: Society, Planet, People, and Governance.
Code of Conduct
We brought a similar design approach to Snap’s Code of Conduct By highlighting the human elements of Snap’s Code and ethics, we were able to turn it into a fun and engaging document. We integrated real photos of employees working in action, adding visual context to the language of the document. We also integrated branded visual elements like company photos, emojis, and stickers to imbue the Code with Snap’s brand DNA.