Our approach was guided by our philosophy for Strengthening a Company Culture, which describes how our values shape our beliefs, our beliefs inform our attitudes, and our attitudes determine our behaviors. In order to foster a behavioral outcome of reconnection and re-engagement, then, we needed to begin with values.

To effectively develop a values-driven employee awareness campaign, we first conducted extensive global stakeholder research to gather input from all levels of the organization. We then leveraged that research to develop effective strategy and engagement tactics resulting in a multi-touchpoint campaign, developed in eight different languages and rolled out in homes, offices, and factories around the world.  The campaign activation raised awareness of Interface’s values, the success of Mission Zero, and the launch of Climate Take Back, all while simultaneously instilling alignment and momentum among employees.