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A photographic recap of our mini conference in Dallas

thinkPARALLAX
February 8, 2024
A photographic recap of our mini conference in Dallas
Article

A photographic recap of our mini conference in Dallas

thinkPARALLAX
February 8, 2024
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Last week, thinkPARALLAX and the Dallas Corporate Citizenship Network hosted workshops and discussions on employee engagement, impactful communication, and driving sustainability strategy with lean teams, featuring insights from industry leaders

Last week, we had the pleasure of hosting an afternoon filled with workshops and fireside chats alongside the Dallas Corporate Citizenship Network. Sustainability and Corporate Social Responsibility professionals gathered at Leeward Renewable Energy’s offices to dive into topics such as employee engagement, impactful communication, and driving strategy and progress with lean teams.

The event included a conversation with  Emily Clark, Director of Corporate Communications and Experience at Nutrabolt, and our Client Engagement Manager, Sofía Sada Cazarin, who discussed making social impact a strategic priority, effective training and education partnerships, and the 3 C’s of employee engagement: culture, career catalyst (how initiatives contribute to individual career growth), and citizenship (aligning actions with employee values).

Our Head of Communication Strategy, Janna Irons, then led a workshop exploring practical solutions for engaging internal stakeholders. And finally,  Kristine (Young) Richmond, Senior Director of ESG & Sustainability Impact at WM, joined our CEO, Jonathan Hanwit, for an insightful conversation about driving strategy and progress within small teams,  ideas for securing leadership buy-in, and the importance of demonstrating how initiatives can build value, create efficiencies, and enhance effectiveness.

Here are some of the highlights:

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Sustainability is changing. Is your strategy falling behind?

Discover how Millennials and Gen Z are driving changes in purchasing, employment, and corporate expectations, and why your strategy must evolve to this new reality.

For some sustainability purists, communications and marketing are separate from — and in some cases, in opposition to — real, quantifiable progress. But when done well, great stories can excite employees to take action, convince internal leaders to invest their team’s time and resources, rally communities and partners, and help build reputation and business value.

Sustainability progress and storytelling, however, must go hand-in-hand. Your communications must be rooted in substance, focused, and fully integrated in your corporate communications in order to be effective. If you’re looking to achieve all the potential upsides listed above, avoid the common pitfalls below:

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