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The COVID-19 purpose-driven internal communication action guide

thinkPARALLAX
April 15, 2020
The COVID-19 purpose-driven internal communication action guide
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The COVID-19 purpose-driven internal communication action guide

thinkPARALLAX
April 15, 2020
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In only a few short weeks, COVID-19 has shocked communities and companies across the globe. An uncertain economic outlook and widespread shift to remote work are leaving many corporate employees feeling isolated and overwhelmed — which risks undermining morale and company culture. To address this, it’s more important than ever for companies to integrate their social purpose with internal communications during times of crisis. The purpose-driven COVID-19 internal communication guide is intended to help corporate leaders and communicators better infuse purpose into internal communications during this crisis and beyond. Download the guide and get started today.

If you missed our webinar where we announced these worksheets, Engaging employees with purpose-driven communication during COVID-19, you can watch it here.

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Sustainability is changing. Is your strategy falling behind?

Discover how Millennials and Gen Z are driving changes in purchasing, employment, and corporate expectations, and why your strategy must evolve to this new reality.

For some sustainability purists, communications and marketing are separate from — and in some cases, in opposition to — real, quantifiable progress. But when done well, great stories can excite employees to take action, convince internal leaders to invest their team’s time and resources, rally communities and partners, and help build reputation and business value.

Sustainability progress and storytelling, however, must go hand-in-hand. Your communications must be rooted in substance, focused, and fully integrated in your corporate communications in order to be effective. If you’re looking to achieve all the potential upsides listed above, avoid the common pitfalls below:

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