At the heart of agilon’s transformative business is their network of 2,700 physician partners and nearly 700 passionate employees. To develop an authentic ESG strategy and communication platform for the company, we needed to gain insight from every corner of their network: leaders, employees, physician partners, and other industry stakeholders. Through our in-depth discovery process as well as a Materiality Assessment, we honed in on the key issues that not only affect agilon, but those which agilon can impact directly. Using these insights, we developed a strategy and complementary ESG strategic framework to capture the four focus areas where agilon will direct its resources and energy. This framework is used to guide decision-making around ESG and now serves as a foundational piece of the company’s ESG communication platform.
With the strategy and framework in place, we worked with agilon to collect existing data, stories, programs, and policies to build their inaugural ESG report. Knowing data would be light for the first year, we worked closely with their team to advise and guide the creation of a report that was authentic to their business and transparent about where more work would lie ahead.
In the process of uncovering agilon’s story, we also recognized an opportunity to help further amplify the positive impact they have within communities through a dedicated brand campaign. In addition to the ESG-specific work, we strategized and built an impactful campaign that would help share agilon’s bold brand story and drive awareness within the marketplace. Through the development of strategic concepts, creative design, photography direction, and copywriting, we brought to life Health Care Reimagined, a creative campaign aimed at sharing agilon’s unique story with physicians and other key audiences.