Southwest Airlines

Elevating ESG communications for impact and purpose

Southwest Airlines has long prioritized ESG principles. Since 2013, we've partnered with Southwest to enhance their ESG communications through innovative report design, video content, and the One Report microsite. We shifted the One Report's narrative from "what we're doing" to "why it matters," simplifying content and spotlighting compelling stories. Our integrated, audience-focused strategy connected sustainability goals directly to Southwest's business objectives.

Key outcomes

Established a respected ESG brand recognized by investors and stakeholders.

Enabled reporting of ESG information alongside financials.

Crafted a cohesive narrative resonating with investors, customers, and key audiences.

Key deliverables

We created a custom report-builder tool for the One Report microsite, allowing stakeholders to interactively compile ESG information relevant to them. This feature enhanced engagement and provided a tailored, user-friendly experience for diverse audiences.

Our impact

We enhanced Southwest's ESG communications, creating a compelling narrative and interactive tools that connected sustainability goals with business objectives.

The thinkPARALLAX team was instrumental in evolving our One Report to where it is today: an interactive, integrated report that showcases our sustainability goals, business objectives, and progress against ESG issues through beautiful design and targeted communications. I am proud to have them as a partner in Southwest’s ESG journey, and to call them my friends.

Todd Spinks

Citizenship Communications & Outreach, Southwest Airlines