Bliss
Integrating sustainability into the heart of a beauty brand
Bliss, a clean beauty brand and Certified B Corporation, aimed to integrate its sustainability efforts into its brand narrative. Despite partnerships with Terracycle and the Trevor Project, its impact needed more recognition. Through research and strategy, we developed storytelling concepts that highlighted Bliss's evolution from luxury spa to an accessible, sustainable brand, engaging stakeholders with a compelling narrative.
Key outcomes
Established foundational communications to position Bliss as a sustainability leader.
Integrated brand and sustainability efforts into a cohesive narrative.
Applied creative design to craft unique and impactful sustainability messaging.
Key deliverables
We conducted Gen Z focus groups to tailor Bliss's sustainability messaging, ensuring it resonated with younger consumers and aligned with their values. This insight helped shape a compelling narrative that appealed to a key target audience.
Our impact
We positioned Bliss as a sustainability leader by crafting a unified narrative, resonating with key audiences, and elevating its brand identity.
"We are deeply grateful to the thinkPARALLAX team for their partnership in crafting a new narrative to describe and amplify our sustainability efforts at Bliss. Their care, attention to detail, and strategic thinking helped us envision, articulate, and evolve our sustainability story in a way that both honored our company roots and imagined just how impactful our future could be. Since implementing our new approach we’ve seen deeper engagement with our community on social media, increased excitement from our retail partners, and an inspiring impact on our team."
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